sheryl cababa – Medium

sheryl cababa
in
Prototypr

Those Gmail auto-reply buttons remind us how basic we are

Why are we outsourcing our taste and self-expression?

4 min readAug 31, 2018

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Those Gmail auto-reply buttons remind us how basic we are

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sheryl cababa
in
Artefact Stories

Start designing for transparency.

Here are five principles to get you going.

7 min readApr 4, 2018

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Start designing for transparency.

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sheryl cababa

I have some feelings about that Tesla in space

(Hint: a bit queasy.)

3 min readFeb 10, 2018

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I have some feelings about that Tesla in space

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sheryl cababa
in
Artefact Stories

Design for Meaning: Rethinking Design’s Ideation Prompts

We need to stop asking “how?”, and figure out how to get to “why”.

4 min readNov 10, 2017

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Design for Meaning: Rethinking Design’s Ideation Prompts

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sheryl cababa

Your four talking points about that ridiculous Google memo

Because you and I don’t have time for this nonsense.

8 min readAug 14, 2017

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Your four talking points about that ridiculous Google memo

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sheryl cababa

I combined the map for Seattle UberHOP with a racial segregation map. Sorry, brown people. :((

Using the Cooper Center’s incredible racial segregation map, I overlaid the route map for Uber’s new UberHOP service. UberHOP allows people…

2 min readFeb 23, 2016

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I combined the map for Seattle UberHOP with a racial segregation map. Sorry, brown people. :((

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sheryl cababa

Living outside of the forest: why design consulting matters

I’ve been carefully watching the recent shifts in the design consultancy landscape (Capital One acquiring Adaptive Path, Smart closing its…

5 min readFeb 10, 2015

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Living outside of the forest: why design consulting matters

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sheryl cababa

sheryl cababa

Design strategist, Chief Strategy Officer at Optimistic Design. Author of Closing the Loop: Systems Thinking for Designers. I also like waffles.

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